I see infographics used most frequently in the content marketing arena and they do work particularly well in the place of wordy blog posts. They are very versatile though and I have used then to great effect in awards submissions, proposal documents and strategy presentations; in fact in any situation where you need to convey key information quickly and clearly.
Here’s why I love them:
- they can convey information in a user-friendly manner; appealing particularly to people with a visual learning style
- they can provide focus and clarity to complex subjects
- they can convey lots of information in a relatively small space
- they are memorable
- they can bring potentially boring or mundane subjects to life
- they are easy to share.
Here’s a nice example of a seasonal infographic that inspired my post today.
How could you use infographics in your business?