Tag Archives: content marketing

Why you should use infographics

InfographicInfographics  are my new marketing best friends! They are appealing and useful on so many levels.

I see infographics used most frequently in the content marketing arena  and they do work particularly well in the place of wordy blog posts. They are very versatile though and I have used then to great effect in awards submissions, proposal documents and strategy presentations; in fact in any situation where you need to convey key information quickly and clearly.

Here’s why I love them:

  • they can convey information in a user-friendly manner; appealing particularly to people with a visual learning style
  • they can provide focus and clarity  to complex subjects
  • they can convey lots of information in a relatively small space
  • they are memorable
  • they can bring  potentially boring or mundane subjects to life
  • they are easy to share.

Here’s a nice example of a seasonal infographic that inspired my post today.

How could you use infographics in your business?

Image: freedigitalphotos.net