Tag Archives: Business Awards

Why you should use infographics

InfographicInfographics  are my new marketing best friends! They are appealing and useful on so many levels.

I see infographics used most frequently in the content marketing arena  and they do work particularly well in the place of wordy blog posts. They are very versatile though and I have used then to great effect in awards submissions, proposal documents and strategy presentations; in fact in any situation where you need to convey key information quickly and clearly.

Here’s why I love them:

  • they can convey information in a user-friendly manner; appealing particularly to people with a visual learning style
  • they can provide focus and clarity  to complex subjects
  • they can convey lots of information in a relatively small space
  • they are memorable
  • they can bring  potentially boring or mundane subjects to life
  • they are easy to share.

Here’s a nice example of a seasonal infographic that inspired my post today.

How could you use infographics in your business?

Image: freedigitalphotos.net

Why entering awards is good for business

I went to a FSB Business Awards ‘meet the judges’ event on behalf of a client a few months ago …and ended up entering the awards myself! Why?

The benefits of actually winning an award are pretty obvious, and I have to admit that my eyes were definitely on the prize, as I visualised  myself at a glittering ceremony with the champagne flowing! However, as I began  to put my submission together, I realised the  inherent value of simply going through the entry process. 

To enter a business award you will probably be asked in-depth questions about your business plan, customers, products, marketing methods and financial success; giving you the opportunity to cast a critical eye over your own plans. How often do you give yourself ‘permission’ to spend time simply thinking about your business?

In my view, even if you don’t make it to the shortlist, entering an award is time well spent. If however, your business is chosen as a finalist, here are some of the benefits you will enjoy given a little effort and a good publicity plan:

  • Having your business reviewed by an independent panel of judges adds credibility which in turn helps to cement relationships with existing customers and build alliances with new ones
  • Being a finalist gives your business a point of difference
  • You can use the award to raise awareness of your business with your target market
  • Being a finalist is great for staff morale as well as your own motivation.

Competitions like the FSB Business Awards are obviously designed to give small business a platform on which to promote themselves, so why not make the most of them?

PS. I’m delighted that I’ve been shortlisted in two categories and, if nothing else, have an excuse to buy a new outfit for the Gala Dinner next month!