Tag Archives: advertising

Don’t waste your money on advertising

I saw an, almost perfect, advert in a local magazine the other day. So, almost perfect in fact, that I contacted the advertiser  immediately and almost purchased!

This is why I think the advert worked:

  • It had a great headline which promised to solve a problem for me
  • The text was backed up by simple and relevant images which told me, at a glance, what the service was
  • It had a strong call to action
  • It was perfectly targeted; the adverts was appropriate for the publication and was extremely relevant for the target readership
  • Not only was it relevant but it was also well timed.

So why did I only almost purchase off the back of a seemingly well thought through piece of marketing? You guessed it… lack of follow through.

I googled the company in question, sent them an email enquiry littered with buying signals …and then…heard nothing. A couple of days later I phoned the number in the advert and got the response ‘ what advert is that then love?’

Will I buy from this company? Unlikely. Don’t waste your money on advertsing, however good, if you can’t get the rest of the sales process right.