Practice your fundamental sales skills

ScalesMy nine-year old came home from gymnastics the other day complaining bitterly that her coach had made her practice ‘millions’ of cartwheels when she is perfectly capable of doing a round off flick tuck back (or some such complicated gymnastic tumble!) I tried to explain that even the best gymnasts have to practice the basic skills to improve on the more complex ones, just like great musicians still practice their scales.

Coincidentally I came across the same message related to the business world, and sales techniques in particular. This short video from Cranfield University explains how important it is to get your core skills to the highest possible level and to keep on practicing the fundamentals if you are to become a better sales person.

It’s well worth the 4 minutes it will take you to watch.

Image: http://www.freedigitalphotos.net

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