What are your customers really buying from you?

Back to school and it seemed like one of the top outings this summer was a trip to London including, almost without exception, a visit to Hamleys. It may be every child’s dream to visit  the world’s largest toy store, but I had no idea that Hamleys was quite such an established part of the tourist trail. Their Regents Street store boasts a massive 5 million visitors per year.

I took a look at Hamleys website as I was intrigued to see how the company  positions itself. I was surprised to see that the main focus is still on selling toys. Yes, they have a ‘What’s On’ section which shows all the events they are running in store, but it wasn’t particularly prominent. It seems to me that if  your USP is your in-store experience why not tell potential customers about it?

The same principle applies to any business be they selling to consumers or in the B2B arena . Time spent understanding exactly what your customers are buying from you and why is extremely valuable. It will help you find your USP, position yourself in the market and will help you generate more relevant marketing messages.

We are all guilty of getting too close to our own products and forgetting to see things from a customer’s point of view. So why not step away from your computer and spend some time thinking about what your customers are really buying from you?

2 responses to “What are your customers really buying from you?

  1. An great post which has got me thinnking about my USP. I will go and make a cuppa and ponder!

  2. Enjoy! You may find you have different USPs for different types of customers; some may appreciate your skill in following a design brief for example, whilst others like the fact that you are proactive in generating ideas without the need for a tight brief.

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